![]() ![]() ![]() But Luka’s diverse background in music, fashion, and New York’s original cannabis market makes him uniquely qualified to manage multiple flames at one time.3. The structure gives GUMBO space to bubble without spilling over into everything they do.With the strain’s name going global so quickly, it’d be easy for most to get lost in the sauce. That includes merch, content, and packaging. Diverse-is-flyThe FlyTrap brand is a solid vehicle for non-GUMBO moves that Luka and Alexis freestyle in the field. As Luka frequently reminds fans, “FlyTrap is the brand, GUMBO is the strain.”2. The company got its sticky name from legendary New York lyricist Jadakiss, who once said Luka’s weed had him stuck like a trapped insect.Shop highly rated dispensaries near youShowing you dispensaries near Philadelphia, PASee all .See all dispensariesSee all dispensariesThis was long before GUMBO was born, which is why FlyTrap remains the foundation for the GUMBO family’s rapid rise. But their core brand, FlyTrap, always comes first. Stick to the scriptFlyTrap/GUMBO CEO Luka and company CFO Alexis are quick to call a new business play on the fly. They revealed the inspiration behind the GUMBO and FlyTrap brand names, as well as their plans for taking over New York’s upcoming legal weed scene. GUMBO welcomed Leafly to their roundtable to break bud and talk business. Along the way, the pot power couple shared exactly how they cooked up a worldwide buzz from scratch.Here’s the recipe Bronx native Luka Brazi and his partner Alexis Major used to build NYC’s hottest weed brand from the ground up.Mr. Which is why he’s got a pot full of GUMBO varieties available or coming soon to Cookies stores worldwide.With New York dispensary licenses opening up to original market operators like Luka next week, the GUMBO gang is ready to bring its world champion strain home for a victory lap.Recently, I sat down with Luka and his partner Alexis Major and took a tour of their GUMBO abode. Even though Luka’s home state of New York has been slow to get its adult-use market off the ground.Luka didn’t wait around for The Empire State to get it together. That’s because the multi-state licensed FlyTrap brand has taken off globally. (Jon Bain / Leafly)But since 2019, designer weed lovers have made up the majority of Mr. GUMBO, pose in front of their New York estate with Leafly contributor Mikhail Harrison. And mob movie lovers have to appreciate his name’s nod to enforcer Luca Brasi, who served on behalf of the boss Don in the classic Godfather film.Luka Brazi and Alexis Major, aka Mr. Fashion lovers cherish the custom shirts, jackets, and CDs he used to sell in Harlem. Building brick-by-brick between many colliding markets prepared him to lead New York’s billion dollar legal weed industry into uncharted territory.Music fans remember Luka as the muscle and talent scout in New York’s iconic Dipset rap crew. When I was finally inside, the residents explained that they simply call it “The House that GUMBO Built.”Read real GUMBO strain reviewsFor the past two decades and change, Karim “Luka Brazi” Butler has laid a powerful foundation across NYC. GUMBO invited us inside ‘the House that GUMBO built’ to learn how he made it to the top of New York’s budding weed industry.‘Do I call it The House of GUMBO, The GUMBO mansion, or the GUMBO castle?’ That’s what I was thinking as I approached Luka Brazi’s 20,000 square-foot New York property.
0 Comments
Leave a Reply. |